Made

COPY, CONCEPT, STORY.
TRIPLE TROUBLE TO
MAKE BRANDS SHARP LIKE CHEDDAR.

(with my own two hands and a keyboard—without AI)

TIMBERLAND

NIAGARA WATER
‍

Branding / Social / Digital / Experiential

TRUTH

Experiential / OOH / Guerilla

NBA

Campaign / Social / Digital / OOH / Experiential / Retail

An iconic high contrast black and white image of an NBA player dribbling the basketball against a texturized NBA color background.

NIKE

Digital / DCO / Branding

TRUTH

Radio / Campaign / Integrated

STAVE SESSIONS
‍

Branding / Campaign / Video / Social / Experiential

REEBOK CROSSFIT
‍

Branding / Campaign / Product / Social / Experiential

PERRIER
‍

Campaign / OOH / Experiential

POM
‍

Branding / Campaign / OOH / Digital / Social / Retail

Wells Fargo

Campaign / OOH / Digital

TRADER JOE’S
‍

Collateral / OOH

COLLATERAL

The campaign I helped create won awards.
But I designed and illustrated (and wrote) this for fun.

Role: concept, copy, design, illustration

To top

Niagara Water

BRANDING · SOCIAL · DIGITAL · INTEGRATED

Water. It can renew communities, too.

Role: concept, copywriting, co-design, co-illustration, art direction, creative direction | Co-writer: Taylor Petersen

To top

EXPERIENTIAL · OOH · GUERILLA

Launch examples

Role: concept, copywriting, design, art direction

Mash Up

reads:

Last year, cigarettes killed over 440,000 people. That’s more than AIDS, auto accidents, shark attacks, plane accidents, fires and drugs, combined. Just one of the small discoveries in the world of Big Tobacco.

Roaches

reads:

The same nicotine that’s used in insecticide to kill bugs is also used in cigarettes. It’s nothing new in the world of Big Tobacco.

RADIO · CAMPAIGN · INTEGRATED

Launch examples

Role: concept, copywriting, motion | Co-writer: David Kennedy

Toe Rings

awarded:

· Mercury Radio Award $5,000 General Prize
· Andy Award (Silver)
· Art Directors Club
· Clio (Bronze)
· London International Awards
· One Show

Cover-up

awarded:

· Andy Award (Silver)
· Art Directors Club
· Clio (Bronze)
· London International Awards
· One Show

Campaign

(1 of 3) illustrated by SNL’s JJ Sedelmaier

To top

BRANDING · OOH · DIGITAL · EXPERIENTIAL · RETAIL

We lost the pitch.
But our strategy won their heart.

Dylan Bernd (a GCD/AD and partner) for the project, wrote the tagline. I wrote (and designed) everything else you see here.

PAID (ATHLETE-BASED) SOCIAL

ORGANIC SOCIAL

Digital Sticker Generator

You type in your inspiration and reason...what you play for. And Mr. Logo generates a new shareable “logo” sticker.

EXPERIENTIAL · RETAIL

To top

DIGITAL · DYNAMIC CREATIVE OPTIMIZATION (DCO)

A DCO idea that works beyond DCO:
branding, OOH, experiential, retail...anywhere.

Role: copywriting, concept, design, art direction

To top

IDENTITY · BRANDING · DIGITAL · VIDEO · SOCIAL · EXPERIENTIAL

Explored, created, scaled and launched a new brand

Role: concept, copy, design, art direction, co-creative direction

To top

SOCIAL · DIGITAL · INTEGRATED

Acura TLX Campaign

Role: copywriting, art direction | Co-writer: Matt Poitras

To top

BRAND · SOCIAL · DIGITAL · OOH · RETAIL · EXPERIENTIAL

Simplifying the strategy and brand

Role: design, art direction, illustration, copy

To top

“PR” stands for

“personal record”

. . .

And for crossfitters

who dedicate

themselves to a

belief and a way of life,

every day is about

achieving and making…

BRANDING · PRODUCT · SOCIAL · EXPERIENTIAL

A fitness and activation platform
for CrossFit enthusiasts

“PR/GRESS” tracks an athlete‘s journey and goals, helps grow their fitness community, and incentivizes the achievement of milestones with uniquely designed ”Karate-belt” style shoe laces to pair with Reebok shoes.

Role: concept, copywriting, design, art direction, creative direction

Merit-based laces as rewards
to drive purchases of Reebok Nanos

Single lace for 1st CrossFit achievement

Single lace for 1st girl WOD achievement

Single lace awarded for surpassing the Coach’s expectations

Single lace awarded for surpassing the Coach’s expectations

Single lace awarded for surpassing the Coach’s expectations

Single lace awarded for achieveing the impossible

Single lace awarded for completing the toughest HERO WOD of them all

To top

SOCIAL · VIDEO

Makin’ fun stuff with an 11 yr old

To top

When nature is your lab,
R&D just becomes fun,
crazy experiments

Pushing boundaries, simulating nature,
defying rules. Just another day at the office.

SOCIAL · DIGITAL

Getting our crazy on

To top

CONCEPT · BRANDING · DESIGN SYSTEM · ART DIRECTION

Campaign & brand samples

Role: concept, copy, illustration, design, art direction, creative direction

To top

OOH · DIGITAL · CAMPAIGN

Station domination campaign for Wachovia merger

Role: copywriting, concept, design, art direction

To top

Depicting a world
inspired by honky-tonk
street culture

To revive an aging brand, we told
the story of a French icon relishing
low-brow life in America.

OOH · CAMPAIGN · SOCIAL · BRANDING

Flipping a stodgy brand, giving it new relevance

Role: concept, copywriting, design, photography direction, art direction

To top

BRANDING · OOH · POS · COLLATERAL

Athena Gold and $5,000 Award Poster

Role: concept, copywriting, design, hand-illustration, art direction, creative direction

To top

Let’s Collaborate!